Qatch

Qatch Wear is a fashion-forward apparel brand designed to discreetly integrate impact protection into everyday clothing. The goal of this project was to create a brand identity and website that clearly communicate the product’s protective function while still feeling modern, approachable, and lifestyle-driven. The client was inspired by the soft, atmospheric sunsets of British Columbia and wanted the brand to feel organic rather than technical or overtly protective. As the sole designer on the project, I used an iterative, user-centered design process to explore and refine visual directions that balanced warmth, fluidity, and function. The resulting logo and visual system draw on organic forms and subtle movement, while the website uses clear hierarchy and intuitive navigation to guide users through the brand story, technology, and products. The final outcome is a cohesive brand and digital experience that balances protection and elegance, supports product education, and positions Qatch Wear as both practical and design-conscious.